--- title: Clay | Build systems to grow revenue description: Infrastructure to get any data, run agentic workflows, and launch GTM plays. image: https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a3ab15061812432ead96f56_Clay_Homepage_og-image%201000.png canonical: https://www.clay.com/ --- [8 Clay users are competing in the Clay Cup Quarterfinals. Tune in here](https://dub.sh/g8lUGzk) [![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/69d5e1ece9bc0e6bbc08127c_sculpt-Logo-Container.svg)THE GO-TO-MARKET CONFERENCE BY CLAYoct 8, 2026, san francisco → sculpt.clay.com](https://www.sculpt.clay.com) [Product](#)[Use Cases](#)[Solutions](#)[Resources](#)[Company](#)[Pricing](/pricing) Data infrastructure - [![Audiences](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998ccf18dcd166ee8066e89_Audiences.webp)AudiencesCentralize your first and third party data sources in Clay](/audiences) - [![Data marketplace](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/66968abc88fb18290e684672_3d-icon-wire.avif)Data marketplaceBuy data from 200+ providers in one place](/integrations) - [![Signals and Intent](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/69a1e25139458afbc01799d0_Signals%2C%20satellite%20dish%2C%20monitor.png)Signals and IntentTrack job changes promotions or other signals](/signals) - [![Waterfall](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/66968abca946b59ed38891ca_3d-icon-wave.avif)WaterfallCombine multiple data providers for the best coverage](/waterfall-enrichment) Agents - [![Claygents](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a6c429ed4f8b16b3583f413_Claygent_Claymation.png)ClaygentsResearch target companies and people with AI](/claygent) - [![Account Agents](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a8dd3d3b04433679c85d4e8_Automation.avif)Account AgentsResearch target companies and people with AI](/account-agents) - [![Agent plugin CLI/API](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6696c285d30643c440dfd33e_3d-icon-changelog.avif)Agent plugin CLI/APIBuild in Clay directly via a coding agent with API and CLI](/agent-plugin) - [![MCP for rep](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/66968abccc0d2ccc96dada4d_3d-icon-link.avif)MCP for repTrack job changes promotions or other signals](/mcp) Orchestration - [![Workflows](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a7a815b4a7453c17df51d80_Workflows.avif)WorkflowsLink long form description will go in this slot here.](/workflows) - [![Functions](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a6c469c8f52cf0ced000fd9_functions.png)FunctionsLink long form description will go in this slot here.](/functions) - [![AI formatting](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6696c285a5ca1580d2949393_3d-icon-data.avif)AI formattingLink long form description will go in this slot here.](/ai-formula) Execution - [![Ads](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6994e3f966056e5cbb08f379_ads-icon%201.png)AdsSync targeted ad audiences to Linkedin, Meta, and Google](/ads) - [![Sequencer](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998ccf1b91a6faab45a7707_image.webp)SequencerUse Clay's native sequencer or automate messaging](/sequencer) [Clay MCPGive reps the best prospecting data in their AI tools![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/6a591a9e3e484c06e9ad7def_MCP.jpg)](/mcp) - [![CRM enrichment](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/66e48d7baf0d1ed31e280380_RevOps.avif)CRM enrichmentLink long form description will go in this slot here.](/use-cases/crm-enrichment) - [![Rep prospecting](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998db679952f9e02725f1bc_prospecting.webp)Rep prospectingLink long form description will go in this slot here.](/use-cases/rep-prospecting) - [![Automated inbound](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6696c2857bfce1dfaeba160e_3d-icon-inbound.avif)Automated inboundBuild ads audiences and sync them to major ad platforms](/use-cases/inbound-enrichment) - [![ABM](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6696c286e983c04a8f9800b8_3d-icon-blog.avif)ABMLink long form description will go in this slot here.](/use-cases/abm) - [![Reverse ETL](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998db8ced603c4f359186fd_etl.avif)Reverse ETLLink long form description will go in this slot here.](/use-cases/reverse-etl) - [![Outbound](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6696c285ea54e9d33bf44411_3d-icon-outbound.avif)OutboundLink long form description will go in this slot here.](/use-cases/outbound) - [![PLG assist](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998db66b3ba909093ed206b_plg%20assist.webp)PLG assistLink long form description will go in this slot here.](/use-cases/plg-assist) - [![TAM sourcing](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998db67fb6f0d74e98df62d_tam.webp)TAM sourcingLink long form description will go in this slot here.](/use-cases/tam-sourcing) - [![Account research](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/66968abd0cad0edd25c3a333_3d-icon-glass.avif)Account researchLink long form description will go in this slot here.](/use-cases/account-research) - [![Rep assist](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/689f524fd2d233b497525f66_Loop.avif)Rep assistLink long form description will go in this slot here.](/use-cases/rep-assist) - [![Territory planning](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998db6716872ca5b205b5aa_terrplanning.webp)Territory planningLink long form description will go in this slot here.](/use-cases/territory-planning) BY CUSTOMERS - [![Customers](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6696c2853e6bc95850a83d06_3d-icon-heart.avif)CustomersLink long form description will go in this slot here.](/customers) [![OpenAI](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/6a3191ecb774b100fb0a01b7_O1.jpg)OpenAILink long form description will go in this slot here.](/customers/open-ai) [![Recharge](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/68bb31de1ce038938cd32e60_recharge.avif)RechargeLink long form description will go in this slot here.](/customers/recharge) [![Saviynt](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/6a5ef358fdf8a6920c2b04c1_saviyant%20Medium.jpeg)SaviyntLink long form description will go in this slot here.](/customers/saviynt) [![Pump](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/698b81d05ce5fc131c884347_Pump.avif)PumpLink long form description will go in this slot here.](/customers/pump) [![Verkada](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/687eacf291b299e163db951e_claymation%20verkada.avif)VerkadaLink long form description will go in this slot here.](/customers/verkada) [CRM enrichmentKeep your CRM clean with the highest quality data![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/69a8d125146406418f2c1ec1_CRMnav.avif)](https://www.clay.com/use-cases/crm-enrichment) Data foundations - [![CRM enrichment](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/66e48d7baf0d1ed31e280380_RevOps.avif)CRM enrichmentLink long form description will go in this slot here.](/use-cases/crm-enrichment) - [![TAM sourcing](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998db67fb6f0d74e98df62d_tam.webp)TAM sourcingLink long form description will go in this slot here.](/use-cases/tam-sourcing) - [![Territory planning](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998db6716872ca5b205b5aa_terrplanning.webp)Territory planningLink long form description will go in this slot here.](/use-cases/territory-planning) - [![Reverse ETL](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998db8ced603c4f359186fd_etl.avif)Reverse ETLLink long form description will go in this slot here.](/use-cases/reverse-etl) Pipeline generation - [![Outbound](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6696c285ea54e9d33bf44411_3d-icon-outbound.avif)OutboundLink long form description will go in this slot here.](/use-cases/outbound) - [![Automated inbound](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6696c2857bfce1dfaeba160e_3d-icon-inbound.avif)Automated inboundBuild ads audiences and sync them to major ad platforms](/use-cases/inbound-enrichment) - [![PLG assist](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998db66b3ba909093ed206b_plg%20assist.webp)PLG assistLink long form description will go in this slot here.](/use-cases/plg-assist) - [![ABM](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6696c286e983c04a8f9800b8_3d-icon-blog.avif)ABMLink long form description will go in this slot here.](/use-cases/abm) Rep productivity - [![Rep prospecting](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998db679952f9e02725f1bc_prospecting.webp)Rep prospectingLink long form description will go in this slot here.](/use-cases/rep-prospecting) - [![Account research](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/66968abd0cad0edd25c3a333_3d-icon-glass.avif)Account researchLink long form description will go in this slot here.](/use-cases/account-research) - [![Rep assist](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/689f524fd2d233b497525f66_Loop.avif)Rep assistLink long form description will go in this slot here.](/use-cases/rep-assist) Department - [![GTM Ops](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/671fd050884eb4687512af63_piechart.avif)GTM OpsLink long form description will go in this slot here.](/clay-for-gtm-ops) - [![Marketing](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998d4854bea60a493ffaaaf_marketing.webp)MarketingLink long form description will go in this slot here.](/clay-for-marketing) - [![Sales](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6760a5ae845c970162b3a33d_sales.avif)SalesLink long form description will go in this slot here.](/clay-for-sales) - [![Enterprise](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6760a5adafe9256b906ab242_ent.avif)EnterpriseLink long form description will go in this slot here.](/enterprise) - [![Startup](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6760a5af049f68ed0b62f2d5_startups.avif)StartupLink long form description will go in this slot here.](/clay-for-startups) [Intercom Grew their outbound-sourced pipeline by +140%![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/69a8cff4ee3cb50deaa6b048_intercom.jpg)](/customers/intercom) Learn to build on Clay - [![University](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998db679952f9e02725f1bc_prospecting.webp)UniversityLink long form description will go in this slot here.](https://university.clay.com/) - [![Guides](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/689f524fd2d233b497525f66_Loop.avif)GuidesLink long form description will go in this slot here.](/guides) - [![Livestreams](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6760a5ae5b9e52a6e1cd9994_agencies.avif)LivestreamsLink long form description will go in this slot here.](/livestreams) - [![Cohort live classes](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/67213a23cad9f45daaa7c8e3_Claymation.avif)Cohort live classesLink long form description will go in this slot here.](https://university.clay.com/cohorts) Connect with GTM engineers - [![Clay community](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998db679952f9e02725f1bc_prospecting.webp)Clay communityLink long form description will go in this slot here.](https://community.clay.com/) - [![Slack](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998ccf18dcd166ee8066e89_Audiences.webp)SlackLink long form description will go in this slot here.](https://www.clay.com/slack-community) - [![Live events](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/66968abd0cad0edd25c3a333_3d-icon-glass.avif)Live eventsLink long form description will go in this slot here.](https://luma.com/claylive?k=c) - [![Startup program](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998db679952f9e02725f1bc_prospecting.webp)Startup programLink long form description will go in this slot here.](/clay-for-startups) - [![Campus ambassadors](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998db679952f9e02725f1bc_prospecting.webp)Campus ambassadorsLink long form description will go in this slot here.](/clay-campus-ambassadors) Work with GTM engineers - [![Find Clay experts](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/687aaeec4172a46127930b66_clay1x1.avif)Find Clay expertsLink long form description will go in this slot here.](/experts) - [![GTM Engineer job board ](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/66e48d7bbebf97135bedbe28_SDR.avif)GTM Engineer job board Link long form description will go in this slot here.](/job-board) Partner with Clay - [![Become a partner](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/66968abd0cad0edd25c3a333_3d-icon-glass.avif)Become a partnerLink long form description will go in this slot here.](/partners) - [![Solution partners](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998db679952f9e02725f1bc_prospecting.webp)Solution partnersLink long form description will go in this slot here.](/partners/solutions) - [![Integration partners](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998ccf18dcd166ee8066e89_Audiences.webp)Integration partnersLink long form description will go in this slot here.](/partners/integrations) - [![Private Equity](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/689f524fd2d233b497525f66_Loop.avif)Private EquityLink long form description will go in this slot here.](/clay-for-private-equity) [Clay CommunityIn Nigeria, she built a life where money wouldn’t decide![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/699c92ab9bfd079f17f3fdb2_Untitled%20design%20(1).avif)](https://www.clay.com/blog/sandra-uche) OUR COMPANY - [![About](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/69a1ebcb63149318ee33f742_Heart%20Tricolor.png)AboutLink long form description will go in this slot here.](/about) - [![Careers](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/69a1ebcb6dc3754e5ab88059_Signal%2C%20Title%20Change.png)CareersLink long form description will go in this slot here.](/careers) - [![Open roles](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/69a1ebcb7b4979434a400756_Signal%2C%20Jobs.png)Open rolesLink long form description will go in this slot here.](/jobs) - [![Blog](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6760a5af049f68ed0b62f2d5_startups.avif)Blog](/blog) GET IN TOUCH - [![Contact](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/69a1ebcb5b7f83e761333953_Chat%20B.png)ContactLink long form description will go in this slot here.](/contact) - [![Press](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/69a1ebcb63437533c9dd4fa6_Signal%2C%20News.png)PressLink long form description will go in this slot here.](/press) SOCIALS - [![LinkedIn](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/69a1ebd1f749bdabf75d1cd6_Linkedin.png)LinkedInLink long form description will go in this slot here.](https://www.linkedin.com/company/grow-with-clay/) - [![YouTube](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/69a1ebd08d0559b33d8f2202_Youtube.png)YouTubeLink long form description will go in this slot here.](https://www.youtube.com/@GrowWithClay) [Article – NY TimesClay allows employees to sell shares at a $5b valuation.![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/69a1f1f3a080096c6cf4cbfa_company-ads-v0.avif)](https://www.nytimes.com/2026/01/28/business/dealbook/clay-start-up-tender-offers.html?unlocked%5Farticle%5Fcode=1.H1A.LBNX.YbS98P3kIG8Q&smid=url-share) [Get a demo](/demo)[Sign up](https://app.clay.com/signup?source=nav) Latest launch: [Workflows in clay](/workflows) # Build systems to grow revenue Infrastructure to get any data, run agentic workflows, and launch GTM plays. [Start free trial](https://app.clay.com/signup?source=website) [Get a demo](/demo) or install directly with ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a712716b1f02fb1be7cbf35_Frame%202147261726.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a7127165d8c29c07402f522_Frame%202147261727.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a7127164cd37e26c439e22f_Frame%202147261728.svg) Paste in your coding agent Set up the Clay plugin by following the steps in https://github.com/clay-run/agent-plugins ![Colorful playful contraption with tubes, balls, magnets, and funnel on green hills under blue sky.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a231084ed9c142b6d5c41c6_hero-still_v3.avif) Trusted by more than 500,000 leading GTM teams of all sizes. Inspired by our [customers](/customers). Built with [love](https://www.glassdoor.com/Overview/Working-at-Clay-EI%5FIE9850794.11,15.htm). ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0ccb555445092a87f2709e_stripe.svg) Stevie Case Chief Revenue Officer ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0ccb0c2bf53107f21d44c7_openai.svg) “Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale." [view open ai](/customers/open-ai) Keith Jones GTM Systems Lead ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a270645d902327911a1d724_Keith-Jones.png) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a70e3dfddc4fecd0ba9ddb5_snapchat-logo-svgrepo-com.svg) Stevie Case Chief Revenue Officer ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0de741bbaa090adc89091a_figma.svg) “Clay has become the orchestration layer for everything GTM. Salesforce for record-keeping, Snowflake for product data, and Clay for turning it all into automated action.” [text](/customers/figma) Kyle Ketchum Ops ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a27072fed8d41627f686ded_Kyle-Ketchum.png) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0ccbb286520a4c0e24960d_cursor.svg) Stevie Case Chief Revenue Officer ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0df1791215a474231062b4_intercom.svg) +140% outbound pipeline [text](/customers/intercom) Stevie Case Chief Revenue Officer ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a70c5b9c6fbdb1c03fe2e84_ups%20logo.svg) Stevie Case Chief Revenue Officer ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0df040091092333801bccc_hubspot.svg) Stevie Case Chief Revenue Officer ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0de6e1e1dac677646e8b46_vanta.svg) 80%+ enrichment coverage [text](/customers/vanta) Stevie Case Chief Revenue Officer ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0de6610ad9f1586b27b2a7_Canva.svg) [text](https://www.linkedin.com/posts/vaanand%5Fokay-2nd-ai-gtm-hackathon-this-week-in-activity-7323438972146257931-%5FCCF/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAABs7qeMBq34q0Apct6D7c67da3uruVDekQQ) Stevie Case Chief Revenue Officer ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0df205f982e4d9bdc0e6e3_Perplexity.svg) Stevie Case Chief Revenue Officer ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0de7adeebce78e9afbcd29_anthropic.svg) All inbound qualified and scored with Clay “Clay 3x'd our enrichment rate and unlocked AI-powered GTM workflows that were infeasible before” [text](/blog/anthropic-case-study) Adam Wall Head of Sales Operations ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a27069f5ff2c61149c44189_Adam-Wall.png) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0df09c2211b0094722ac24_Notion.svg) Stevie Case Chief Revenue Officer ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0df119144736bb9e7310b2_google.svg) “In our first AI Hackathon week, we unlocked data across YouTube, Ads, Cloud, and CapitalG into powerful AI workflows.” [text](https://www.linkedin.com/posts/vaanand%5Fto-wrap-up-our-first-ai-hackathon-week-in-activity-7338226263058247680-R9Mj?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAABs7qeMBq34q0Apct6D7c67da3uruVDekQQ) ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0df0d97c25defd00b0fa06_rippling.svg) 2x demos from cold email [text](/blog/rippling-case-study) Stevie Case Chief Revenue Officer ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0df14a9b0484a8e77799d4_okta.svg) Stevie Case Chief Revenue Officer ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0df080f837402bbf30791b_verkada.svg) 3x reply rate [text](/blog/verkada-case-study) Stevie Case Chief Revenue Officer ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0de774f8c55d6f2dd0864f_workday.svg) Stevie Case Chief Revenue Officer ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0df15ead79765c58028f4c_uber.svg) Stevie Case Chief Revenue Officer ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0df1b2385b73a20f7b534d_elevenlabs.svg) +50% SQLs [text](/customers/elevenlabs) Stevie Case Chief Revenue Officer ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a70c50ca05f5a7f864e4bed_EBay_logo.svg) Stevie Case Chief Revenue Officer ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0df12ff09e285248c8b732_ramp.svg) “I love using and working with Clay because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack.” David Bulmer Sales Ops ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a2706e2b82567445788397d_David-Bulmer.png) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a7c9d3e8418f14e6c0a1953_d31cb39379d4cd50ef5df65fc3ab58ac_Siemens-logo.svg) Stevie Case Chief Revenue Officer ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) Name Name ## GTM engineers build on Clay Reach every buyer by finding all the datapoints possible. Find every account in your TAM in one place. ![Job search filters targeting engineering managers or CTOs at US, UK, Australia firms hiring security engineers.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a1797e881c7e667e295352b_case-2.avif) ![Table showing companies, leads, titles, cloud providers, and number of open security engineering roles.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a1797e6d3521b590356310e_case-1.avif) ![Filter interface specifying search for engineering managers or CTOs hiring security engineers using AWS or Google Cloud.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a2094daa832750c04c2510a_Clay%20Tam.png) Enrich, score, and route every lead to the right rep in minutes. ![Email preview showing a message to Justin about a demo request and scheduling a 30-minute demo with Amy.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a179faff90f119220577af5_case-13.avif)![Demo request form with filled fields: First name Justin, Last name Tanner, Company Acme Corp, and Submit button.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a179fafd3521b5903574d32_case-12.avif) ![Table of demo form submissions with names, employee count, status, phone, territory, rep, and draft emails.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a179fb22da16e223f77e1ba_case-11.avif) ![Demo request form with fields for first name, last name, company, and a submit button over data and email preview.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a209b5b885ec16359b408da_Clay%20Inbound.png) Prioritize the highest-converting leads using real-time intent and engagement signals. ![Table showing six company names and their corresponding scoring categories from T1 to T3.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a1797e66f7069ecbc07c7e9_case-7.avif)![Lead Score Formula with conditions for T1, T2, and T3 accounts based on PLG user, sales roles, and revenue.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a1797e6aa3f837f06d2ba87_case-6.avif) ![Lead scoring table with company names, titles, signals, PLG user counts, revenue, and preview account tiers.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a1797eac527a0f357c5c344_case-5.avif) ![Lead score formula window and sample output table showing company names with T1 to T3 scoring tiers.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a20996884e854bc0fa08864_Clay%20Lead.png) Personalize outreach with live intent signals to reach the right buyers at the right time. ![Interface to add a promotion signal with filters for New title containing VP or Director, and Sales.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a17999dacf41661f8506ba0_case-10.avif)![Email congratulating Jenna on promotion to VP of Revenue Operations at Northstar Health and hiring updates.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a17999dacf41661f8506bb7_case-9.avif) ![Table of warm leads at T1 and T2 accounts showing names, companies, titles, tiers, and last engagement dates.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a17999e7db7a603d7ee0d66_case-8.avif) ![Email congratulating Jenna on promotion to VP of Revenue Operations at Northstar Health with promotion signal filter UI.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a209a14d3a0cd1f90f8b5bd_Clay%20Automated.png) Keep CRM records accurate, complete, and continuously refreshed with live data. ![Clay app interface showing data enrichment, cleaning, and record updating sent to CRM integration.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a1797e635ca38900bfbb10a_case-4.avif) ![CRM audience table showing names, companies, LinkedIn URLs, emails, and phone numbers of contacts.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a18e5abd503d973ad198052_replace-crm.avif) ![CRM interface showing a lead list with names, companies, and a Clay data clean room popup for data tools.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a20971c17129d6ab257e262_Clay%20CRM.png) Turn top accounts from your CRM into precision ad campaigns on LinkedIn, Meta and Google Ads. ![Chart comparing LinkedIn, Meta, and Google Ads with match rate, contacts sent, and audience size.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a17a25c2ff7f5b53dc40b65_case-23.avif)![Dropdown menu with options to sync to ad platforms, export to campaign, send to workflow, and export action button.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a17a25c1fdaacf23f129e06_case-22.avif) ![Dashboard showing ABM Targets with full names, companies, job titles, and hashed emails of contacts.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a17a25f992e1d665e16ea68_case-21.avif) ![Dashboard showing ad platform export menu and ABM targets for LinkedIn, Meta, Google Ads with stats.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a209c0067df927ff4f57f25_Clay%20Ads.png) Automate research, prep, and follow-ups to let reps spend time closing deals. ![Slack message from Clay Agent with a brief for an 11am demo and buttons to approve and send or edit.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a17a0504d077d0205e53b81_case-16.avif)![Agent builder interface with prompt to prep reps for first call and write follow-up email summarizing key points.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a17a050b4b2caf5acfde214_case-15.avif) ![Dashboard showing warm leads at T1 & T2 accounts with names, companies, job titles, and last engagement dates.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a17a05226b22fa10e5df344_case-14.avif) ![User interface for building an agent to prep reps' first call and email follow up summarizing key themes and steps.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a209b92aa1359df0a87f75b_Clay%20Rep.png) ### What do you want to build? ### Build, test, and scale any GTM play you can imagine. ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) Orchestration ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) Orchestration ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) Orchestration ![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) Orchestration Data ### Get data from the most complete data marketplace One contract to buy data from 200+ data and AI vendors in Clay’s marketplace. Create intent signals from anything on the internet. Bring 1st and 3rd party data together. ![Anthropic Logo](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a19d21cf5433eaf16559d34_anthropic-mark.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0e5cc36c6c1fb12fafec17_intercom-mark.svg) ![Mistral ai logo](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a19cc922508a770f774386d_mistralai.svg) **Anthropic** 3x’d their enrichment rate with Clay’s data marketplace. **Intercom** grew outbound pipeline 140% by continuously researching target accounts for headcount change, technographics, and web intent. **Mistral** AI cut the time to map their TAM and score accounts from 2 months to 10 days. [Start free trial](https://app.clay.com/signup?source=website)[Explore data marketplace](/integrations) ![Blue magnifying glass showing enlarged orange ball near a tray with pink, red, and blue balls.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a230420e94a7c3edcefe6df_Data-Still%201.avif) agents ### Create agents who mimic your best reps Mine the web for custom data points to research and qualify accounts. Constantly monitor accounts for reasons to engage. Prep reps with the detail they need to tailor every touchpoint. ![OpenAI logo](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0f9da98e6616e14184123c_openai-mark.svg) ![Canva logo](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0fa04090e5a20076dda461_canva-mark.svg) ![Verkada logo](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0fa08bf5aa625a3043914f_vanta-mark.svg) **OpenAI** used Clay to fully automate pre-call prep by researching prospect bios, earning reports, and company changes in the last 90 days. **Canva** saved 4 hrs/rep/week by automating contact sourcing to feed their agentic AI outbound motion. **Vanta** cut post-call follow-up time from 3 days to <1 with agents tailoring messaging based on SOC 2 badges, compliance signals, and security job posts. [Start free trial](https://app.clay.com/signup?source=website)[Explore agents](/claygent) ![Small retro robot with a square head, blue and red eyes, and an orange satellite dish on top.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a230420f8c4e2d47d16de94_Agents-Still%201.avif) orchestration ### Orchestrate workflows across tools in real time Connect every GTM or AI tool to a common data layer. Update data across millions of records in your CRM and data warehouse. Define GTM logic once to re-use in every play. ![Eleven Labs Logo](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a19d0fa0946858e6cbb4ad4_elevenlabs-mark.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0f9dc63998c216525e3954_v-mark.svg) ![Lovable logo](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0fa066588fad364ee3f091_lovable-mark.svg) **ElevenLabs**’ increased SQLs by +50% by reducing speed-to-lead to <5 mins. **Verkada** 2x’d warm lead replies by automatically analyzing email replies to route to the right nurture campaign. **Lovable** booked 50% more qualified meetings per rep by routing prospects to best-fit rep based on firmographics and current company priorities. [Start free trial](https://app.clay.com/signup?source=website)[Explore the GTM data layer](/audiences) ![Green puzzle cube with paths fitting colored balls near matching shape holes and ramps with balls.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a2304209a92a279ce577172_Orch-Still%201.avif) execution ### Launch new plays as fast as you have ideas Trigger emails, ads, and more with integrations to your existing GTM tools. Write 1:1 messaging for every prospect programmatically. Launch new tests in days. ![Rippling logo](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a19d14446f706677e064370_rippling-mark.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a2370e1303e00f4e41117aa_legora-mark.svg) ![Figma logo](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a0f9de05192826ecf1acdfa_figma-mark.svg) **Rippling** 2x’d cold email performance by automatically tailoring email copy based on persona and enriched account data. **Legora** increased qualified lead volume +60% using research agents to trigger personalized campaigns to ICPs based on their public interests. **Figma** increased PLG conversion by automatically prospecting into self-serve accounts with both usage spikes and recent hiring signals. [Start free trial](https://app.clay.com/signup?source=website)[Learn more about building plays](https://university.clay.com/) ![Pink mechanical lever with cubes showing bell, megaphone, and paper plane icons catching colored balls.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a230421656b77ff82758b42_Execution-Still%201.avif) GTM INFRASTRUCTURE ### Build systems that make reps more productive [Start free trial](https://app.clay.com/signup?source=website) Reps can self-serve the best prospecting data. Chat to get full account context in natural language. Build centralized workflows for any rep to run. ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a19d4e456842bfe0c1ea942_pendo-mark.svg) ![Hex ai tech logo](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a2371bba98c22a3005fcd06_hex-mark.svg) ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a237276303e00f4e4114292_terrappin-mark.svg) **Pendo** reps hit 200% of quota using agents for account research, tailored messaging and pre-call prep. **Hex** sales reps got a +50% lift in their close-rate by contacting qualified leads the same-day they show intent. **Terrapinn** generates +19% more revenue per rep and reduced acquisition cost by 90% using Claygent to find and qualify leads. ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a230ed1b32bb44bb4710471_Reps-Still%201.avif) ### Hear from the teams that grow with Clay [![Hex ai tech logo](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a16471db36485482904d85c_hex.avif)How Hex increased inbound win-rate 50% using ClayRead case study](/customers/hex) How Hex increased inbound win-rate 50% using Clay ![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a2349f4fea507fcd5a01e42_poster-clay-story.avif) 00:00 / 00:00 00:00 [Start free trial](https://app.clay.com/signup?source=website) [![Two black rectangular blocks floating above a blue surface casting shadows.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a164762948537452e857d1c_v-logo-ph.avif)How Verkada GTM team expanded in 28 European countries using ClayRead case study](/customers/verkada-emea) ### Learn more about GTM engineering [![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a42d02ac96c9652b4a86e47_Content%20Card.svg)ConferenceSculpt: The go-to-market conference returns in 2026Get tickets](https://sculpt.clay.com/)[Get started with ClayFind the content that helps you level up your GTM skills and build confidently with Clay.Go to University![Colorful geometric shapes on green hills with a pastel temple on the top hill and a winding white staircase.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a164e8facfbaa9df371b518_Footer-Illo.avif)](https://university.clay.com/)[LivestreamHow Clay Uses Clay: ABM campaigns to break into Tier 1 accountsWatch![](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a3a8ef1e9ef8b7642e8f3bb_69a8c5e3e7848a9f84d7b885_HCUC%20Livestream%20Asset.avif)](/livestreams/how-clay-uses-clay-abm-direct-mail-campaigns)[![Woman with braided hair holding a coconut and drinking with a straw, smiling at the camera.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a19ed63725d3d3f66c4a991_community%20story.avif)Community storySandra has built the Clay community in LagosRead story](/blog/sandra-uche)[Come and join usSee open roles![Large diverse group of people posing indoors in multiple rows, smiling and facing the camera.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a164e208220d25c3d28961a_Blog-card-3.avif)](/careers)[![Graduate woman in cap and gown holding a diploma with a Pakistani flag on a rocky hill behind her.](https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a164e4f36cd8072834477c6_more-clay-4.avif)Community storyWhere girls often choose between career or marriage, she carved her own pathRead story](/blog/javeria-shah) ## Structured data ```json { "@context": "https://schema.org", "@type": "SoftwareApplication", "name": "Clay", "url": "/", "applicationCategory": "BusinessApplication", "description": "Access 150+ premium data sources and AI research agents in one platform, then automate growth workflows to turn insights into revenue.", "operatingSystem": "Web", "offers": { "@type": "Offer", "price": "0", "priceCurrency": "USD", "availability": "https://schema.org/InStock", "description": "14-day Pro trial, no credit card required" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.9", "bestRating": "5", "ratingCount": "1000" }, "featureList": [ "Claygent AI research agents", "Sculptor workflow builder", "Signals tracking", "Audiences management", "Ad sync to LinkedIn, Meta, and Google", "Email sequencer", "CRM enrichment", "TAM sourcing", "Waterfall enrichment", "Account and lead scoring", "Automated inbound and outbound" ], "provider": { "@type": "Organization", "name": "Clay", "url": "/", "sameAs": [ "https://www.linkedin.com/company/grow-with-clay/", "https://www.youtube.com/@GrowWithClay" ] }, "review": [ { "@type": "Review", "author": { "@type": "Person", "name": "Stevie Case", "jobTitle": "CRO", "worksFor": { "@type": "Organization", "name": "Vanta" } }, "reviewBody": "Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.", "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" } }, { "@type": "Review", "author": { "@type": "Person", "name": "Alexander DeMoulin", "jobTitle": "Director of GTM Ops", "worksFor": { "@type": "Organization", "name": "Intercom" } }, "reviewBody": "Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands", "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" } }, { "@type": "Review", "author": { "@type": "Person", "name": "Scotty Huhn", "jobTitle": "Revenue Strategy & Data", "worksFor": { "@type": "Organization", "name": "OpenAI" } }, "reviewBody": "Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We're able to move fast and drive outsized impact on GTM execution – all while using a tool that's fun, creative, and cutting edge.", "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" } }, { "@type": "Review", "author": { "@type": "Person", "name": "Adam Wall", "jobTitle": "Head of Sales Operations", "worksFor": { "@type": "Organization", "name": "Anthropic" } }, "reviewBody": "Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay's combination of data providers vs. our previous solution.", "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" } }, { "@type": "Review", "author": { "@type": "Person", "name": "Ryan Narod", "jobTitle": "VP, Corporate Integrated Marketing", "worksFor": { "@type": "Organization", "name": "Rippling" } }, "reviewBody": "Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.", "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" } }, { "@type": "Review", "author": { "@type": "Person", "name": "Davide Grieco", "jobTitle": "Director of Growth", "worksFor": { "@type": "Organization", "name": "Verkada" } }, "reviewBody": "Clay is a central part of our outbound campaign program. It's helped us fully automate lead enrichment that previously required expensive and time consuming manual research.", "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" } } ] } ``` ```json { "@context": "https://schema.org", "@type": "WebSite", "name": "Clay", "alternateName": "Clay", "url": "https://clay.com/" } ```